CLEAR Premium Water Partners with Hrithik Roshan for New TVC Campaign

CLEAR Premium Water has unveiled its latest campaign, “Pani Ho To Clear,” featuring brand ambassador Hrithik Roshan. Through the new television commercial, the brand addresses the growing concern of duplicate bottled water products in India, while reinforcing the importance of authenticity, consumer safety, and trust in the packaged drinking water category.

Blending humour with nostalgic cultural references, the campaign delivers a strong message around choosing genuine and reliable drinking water brands. As competition in the packaged water segment intensifies and imitation products continue to create confusion in the market, CLEAR aims to educate consumers on making informed and safe choices.

Speaking about the campaign, Hrithik Roshan said, “Over the past three years, I have seen CLEAR’s unwavering commitment to quality and consumer well-being. Their focus on authenticity and delivering safe drinking water is something I truly admire. I am proud to be associated with a campaign that places customer safety at the centre of its message.”

Commenting on the initiative, Nayan Shah, Founder & CEO of CLEAR Premium Water, emphasized that the campaign goes beyond competitive positioning. He said, “This is not a campaign about competing with others, it is about standing up for consumers. In a market where imitation products can blur trust and perception, our responsibility is to bring clarity, reinforce confidence, and remind people that when it comes to drinking water, authenticity is essential.”

The company stated that the campaign reflects its continued commitment to delivering safe, high-quality drinking water while strengthening consumer confidence in the category. The television commercial highlights the risks posed by imitation products and calls for greater awareness, transparency, and accountability in the packaged drinking water market.